QNOLA IN WAITROSE
In 2014, I designed an unusal granola recipe made using quinoa instead of oats. For the weeks that followed, I continued to make this then-called 'Quinola' at home on my days off from modelling, to enjoy as a quick and easy breakfast as I ran out the door for early shoots or as a snack, fitted in my bag to keep me going during long days of castings, go sees and meetings. A few days ago, Qnola was launched in Waitrose stores across the country. I don't know how I got here, or how I did any of the things I did along the way. I just know that I did them, and now I am here. The bestselling flavours Almond + Vanilla and Beetroot + Pistachio are now officially stocked in 23 stores Nationwide (see our stockist map for full list of locations).
Almost two years ago, when I first changed my diet and stopped eating wheat, gluten, grains, dairy, hydrogenated fats and refined sugars, I needed a quick and effortless yet nourishing breakfast option that wasn't - like conventional cereals - basically just a flapjack broken into small pieces. Granola, despite its healthy image and the extent to which it is advertised and promoted as healthy, is in reality outrageously high in sugar, and even if these sugars are natural, your body will still register them and respond to them in a similar way to how it would respond to refined sugars. It is the quantity of sugar that you need to be careful of. On top of this, some granola's are made with butter, margerine or hydroginated fats, chemicals, preservatives, flavourings, colourings and other additives. The nuts and seeds involved are what often fool people into thinking granola is an innocent and virtuous breakfast and snack choice. And because I thought it was healthy, I used to eat it for breakfast, as a snack, and sometimes instead of or after dinner. When you think something is healthy, the amount of it that you allow yourself to consume can quickly become unhealthy.
Qnola is a range of nutritionally charged quinoa based breakfast goods, free from gluten, grains, dairy and refined sugar. With only 8g of sugar per 100g it is currently lower in sugar than any other granola company on the market, and most of these sugars come from the carbohydrate content, rather than solely the organic coconut palm sugar. The products are filling, yet light, sweet, yet very subtly, high in healthy fats, protein and fiber, and made by hand in the UK with pure superfood flavourings you won't find in many other cereal products.
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To celebrate the launch we are running our first ever Shelfie campaign. To get involved, all you have to do is head to the nearest Waitrose store that is stocked with Qnola, take a shelfie either with the products or of the products on the shelf, tag @qnolauk and include our hashtags #wakeupwell and #qnolashelfie so we don't miss your submissions. Winners will recieve a luxury breakfast hampers worth over £100. Inside, you'll find our favourite products designed to help you Wake Up Well, from our Summer edition Qnola, Nut Blend Nut Butter, Pukka Herbs Tea, The Pressery Almond Milk and Four Sigma Mushroom Coffee to Neal's Yard Defence Oil, Ren Skincare, a Qnola Wake Up Well Eye Mask, an item of Luxury Sportswear and spiritually charged jewellery. We'll be selecting two winners at the beginning of September, so make sure you submit your posts via instagram and / or twitter before August 31st.
If there is a Waitrose store near you which isn't listed on our current stockist list, please email email@example.com with the name of your town or city as the subject title and we will make it happen!